Beliefs Create Reality
Your beliefs are what you believe to be true about the world. Beliefs are your world view. They are your filter of reality. Your beliefs create the reality you experience. What you believe to be true becomes your experience. Beliefs can be positive or negative. Your belief system influences your thoughts, feelings, and actions and also influences your dream employees and customers.
By sharing your worldview, you are sharing how you see the world. Customers & employees may see the world similarly or want to see the world through that filter by adopting your brands beliefs. Customers and employees that share the same brand beliefs will be a part of your brand’s experience of reality.
Beliefs are powerful and have the potential to unite or divide people. Your brand belief system is an integral element for uniting both your dream employees and customers to create a feeling of togetherness. Your brand’s belief system humanizes your business as well as differentiates it so it is important to create a belief system and then share your beliefs throughout your brand.
The change that your brand wants to see in the world is very powerful because beliefs have the power to create that experience of reality.
Shared beliefs unite your dream clients and dream employees through your brand.
Belief Statement Examples
“BrandPlan believes entrepreneurs change the world”
“We believe the world needs to transition to sustainable energy”
“We Believe travel is better when you experience it as an insider.”
“We believe if you have a body you’re an athlete”
“We believe meaningful progress comes from daring to defy barriers”
“We believe in the simple, not the complex.”
Belief System Example
Beliefs have the power to change what we see in the world. Uniting people with empowering beliefs help us create a positive change in the world. We can see how beliefs help a vision become reality.
Create Your Belief Statement
Belief Statement: Select your most powerful belief that will unite people to be a part of the vision you are realizing.
Create Your Brand's Belief System
The following belief statements will help create your belief system
What do you believe about the world?
I believe…
What do you believe about life?
I believe…
What do you believe about your industry?
(expand and provide details for those that are relevant customers, employees, manufacturing, sourcing, value, etc)
I believe…
What do you believe about your success?
I believe…
What do you believe about relationships?
I believe…
What do you believe about family?
I believe…
What do you believe about your community?
I believe…
What do you believe about those you serve?
I believe…
What change does your brand want to see in the world?
(Answer)
What is the impact you want to make and how does this relate to what you believe in?
(Answer)
Create your brand belief system in your BrandPlan.
