BrandPlan Analysis
Name:
BMW
Category:
Automotive – cars, luxury cars, motorcycles & scooters, car accessories; Financial services; Energy
Owner of the brand:
BMW Group
Brand Essence
Excellence
Brand Values
Performance, innovation, design, joy.
Brand Character
Powerful, pioneering, passionate, premium, high-tech, German.
Tagline
“The Ultimate Driving Machine”
“Sheer Driving Pleasure”
