Inspiring Culture
The best brand cultures are the ones that inspire people.
Inspire means “to breathe”
When you breathe you aren’t just breathing in air. You are breathing life.
If you stop breathing for too long you will die.
Those who are on their death bed know breathing is life.
Breath = Life
So consider your brand culture as the life of the brand. People are inspired and form the brand.
People are inspired by that which gives them life.
The quality of your breath determines the quality of your life.
The same is true of your brand.
Breathe life into your employees and customers.
Breathe life into your brand.
The Value of Brand Culture
What you value determines your behaviour. Shared values create a culture.
Your brand values determine your brand’s behaviour. These values will attract people who share the same values and guide their actions/behaviours.
People who value the same things come together and form a culture. Embody your brand values and people will come together to form your brand culture.
Entrepreneurs Change Culture
Entrepreneurs have the power to change the world. We have the power to change the direction our culture is heading. Values guide the direction our culture is heading and ultimately the direction humanity is heading. Entrepreneurs can make a conscious decision of embodying values that enhance humanity and create a better world. Brands have massive influence on our culture. When entrepreneurs become more conscious about their own values and the values of their brands, together we can change the direction our culture is heading and ultimately change the world. We can create a movement in a positive direction by consciously changing our values that influence our culture. That being said, it starts with you. To change the world you must change yourself.
Be The Change
Changing the world starts with you. Become conscious of what you value. This alone will start to change your life. This change will influence what others around you value. Your brand is an expression of you. Your brand expresses what you value and has the power to influence many lives. When entrepreneurs become more conscious, their values change. The brands they build express their values and this creates a positive influence on our culture and world. Humanity is in need for a great change right now. For the first time in history we have the ability to use technology at scale to create a positive change in the world. Entrepreneurs who build meaningful brands are changing the world.
Create a Movement
Movement = Change
Entrepreneurs create change
Strong brand culture has the potential to create a movement which is the result of a shared purpose, vision, mission, values and beliefs.
How to Create a Movement
Inspire – Breathe life into people
Energy – Empower people
Purpose – Why change
Vision – The change we want to see
Mission – How we change reality to match the vision.
Values – Guides direction of movement
Beliefs – Co-creation of movement that shapes reality.
Create Your Brand Culture
Refer to your brand values and ensure you and your brand are embodying those values.
Your culture is like a garden. Every seed has the potential to become what it is meant to be. Plant seeds of success and those seeds become success. Cultivate your culture by loving, caring and nurturing your employees and clients and they will grow and ultimately thrive, blossom and produce the success you planted.
