Brand Differentiation Statement

Point of Difference / Unique Selling Proposition (USP)

End Result: [End Result]

Benefit of Difference: [Benefit of Difference]

Differentiator Statement

We provide [end result] with [difference from your competitors/benefit of difference]

OR

We provide [End Result] without [difference from your competitors /benefit of difference]

Differentiator Keywords

Without (negative point of difference)

Not (point of difference) 

With (positive point of difference)

Complete your Brand Differentiation statement in your BrandPlan.