Brand Distinction

A Different Way

One of the biggest pitfalls on the entrepreneur’s journey is taking the exact same path as everyone else. Taking the same path as everyone else is very crowded. The best path is your own path. Most entrepreneurs are trying to fit in thus they don’t standout. Most entrepreneurs lack the courage to be different. Being different is as easy as being yourself and expressing that through your business. Most entrepreneurs feel their market is overcrowded because they are in the crowd. Those who follow the crowd get lost in it. Those who are different, standout and make a difference.

As long as your business is similar to others you will be forever competing on price. Competition is a result of comparison. The solution: Be unique. Unique means one of a kind. Anything that is one of kind cannot be compared to.

Differentiate Your Business From The Others

Compare means to see the similarities.

Contrast means to see the differences.

Help your dream clients see how your business is different by contrasting your brand from other options in your marketplace so you can make the competition irrelevant.

List and describe 5-10 differences that help contrast your brand to let your difference shine. Contrast the pros of your brand to the cons of other options. This contrast creates brand distinction that will be used in your brand messaging. With your other brand elements brand distinction helps create brand uniqueness.

Example:

Why BrandPlan?

Branding Starts With Strategy Not Design

Unlike other branding options that just create designs and send you to the marketplace feeling alone, stuck or lost without a plan for success, BrandPlan is the #1 brand strategy from the most successful brands.

#1 Brand Strategy From The Most Successful Brands

Unlike other branding options that don’t give entrepreneurs a brand strategy, BrandPlan is a proven strategy from the most successful brands.

The Most Powerful Transformational Coaching

Unlike other coaching programs that help entrepreneurs create small changes to their business, I help entrepreneurs transform their life & business through the most powerful transformational coaching.

Building Brands From The Inside Out

Unlike other branding options that start on the outside with logo design, leaving a business empty inside, BrandPlan builds brands from the inside out so the brand is full of meaning to unite your dream clients and employees through a deep emotional connection.

Making a Difference With Meaningful Brands

Unlike other coaching programs that are only in business to make a living, BrandPlan is in business to make a difference. BrandPlan is in business to empower entrepreneurs to change the world with meaningful brands.

Success is Inside You Not Outside You

Unlike business coaches that have entrepreneurs chasing success like it’s running away, I am The Entrepreneur’s Guide to success within through a life changing an inner journey.

Branding With Strategy Not Tactics

Unlike other options that are selling trendy tactics that are always changing, I share timeless wisdom and a proven strategy to create success from the inside out.

Branding Without The Fluff

Unlike other options that fluff up their offering with unnecessary confusing details to make up for a lack of value, BrandPlan is fluff-free, refined, pure value.

Relationships Not Transactions

Unlike other options that are one time transactions and send you on your way, The entrepreneur’s guide is a long term relationship and with you every step of your journey.

Stop Grinding & Start Aligning

Unlike most business coaches that promote “the grind” – causing lots of resistance, stress, burnouts and breakdowns, I help you ALIGN for more energy, efficiency, ease and enjoyment in life.

Business With Spirituality

Unlike other options that stick to business, I guide you on a spiritual journey to transform yourself.

List and describe 5-10 brand differences to create brand distinction in your BrandPlan.