Brand Imagery
Your brand’s imagery helps to visually express its uniqueness and meaning. It creates the look and feel of your brand that influences people’s mood. The most successful brands maintain a consistent image tone that helps their images standout amongst the competition and create a distinct visual expression. Brand imagery can be thought of as the visual aesthetics of your core message. Overall it helps create meaning for your brand.
Brand Imagery Expression
Now that you have created your brand’s unique value, differentiation, positioning, personality, role and essence, its time to express those brand elements through your brand’s imagery to symbolize it’s meaning.
Brand Tone
Your image tone can enhance or change the story of a single image, thus a consistent tone carried throughout your brand’s images can help your brand become a better visual storyteller.
Brand Imagery Elements
Colours
Ensure that the brand imagery colours utilize your brands colour palette. Color is one of the most noticeable components of your visual identity.
Tone
Select photos that have the same tone or better yet create your own tone for custom photos or customizing stock imagery.
Personality
Infuse your brand’s personality into your brand imagery. Example: If your brand is bold, ensure your brand imagery looks bold.
Symbols
Include symbols that enhance the meaning of your brand. Example: An owl and books symbolism wisdom and knowledge. A heart and red roses symbolized love.
Emotion
Brand Imagery is the look and feel of your brand and the worlds greatest brands have brand imagery that makes you feel something. Your brand imagery in totality should create a mood which is a feeling held over length of time. Capture the feeling in each individual image and when combined with other images it will create a mood.
Consistency
Consistency creates cohesive brand imagery that helps influence your brand perception and visually express your brands meaning.
Create Meaningful Brand Imagery
Create a mood board using Pinterest or a similar app to ensure you have all 5 elements above. Take a screen shot and upload to your BrandPlan.
