Brand Purpose

Succeed On Purpose

  • Your purpose creates meaning.
  • Your purpose creates fulfillment.
  • Your purpose creates impact.
  • Your purpose creates unity

Creating your purpose is the first step to living a fulfilling life on your own terms. Perhaps you have started a business, learned how to create a profit and scaled your business. Some entrepreneurs have become very good at making money yet they still lack fulfillment in their life. Why is that? If the direction your brand is headed is not in alignment with your purpose you will feel lost and unfulfilled.

Purpose Beyond Profit

What is the reason your company is in business beyond making money? 

 

Your Why

Simply stated, why does your business do what it does? Why does it matter?

Having a strong sense of purpose pushes you through tough times. When money is not coming into your business or cash flow slows down, your purpose gets you out of bed each morning.

Having a strong sense of purpose progresses you when it’s easy to become stagnant. When money is pouring into your business and you are financially free, your purpose helps you create a greater impact.



Brand purpose helps attract, retain and optimize employees. When potential employees resonate deeply with your brand’s purpose they will be begging to work for your business, they become very loyal, and strive to excel across the board. Your brand’s purpose inspires your dream clients and employees. It creates meaning for your life and your customers and employees lives. It creates a positive impact in the world. It helps create a deep emotional connection with both your dream employees and customers. The most successful brands succeed on purpose.

Purpose Statement

Purpose Statement: Your purpose statement articulates why you do what you do, why your organization exists, and why you serve a higher purpose or cause.

Purpose Statement Examples

“To empower entrepreneurs to change the world”

“to help parents and educators raise creatively-alive kids.

“to help women everywhere develop a positive relationship with the way they look, helping them realize their full potential.”

“Nourishing families so they can flourish and thrive” 

“ We are in business to save our home planet” 

A shared purpose unites your dream clients and dream employees through your brand.

5 Tips For Creating a Meaningful Brand Purpose

  1. Look within. If you had everything and anything you wanted, what would get you excited each morning and what would you do each day that creates happiness for you?

  2. Make it bigger than yourself and impact society, humanity or the planet. Set out to solve a big problem for society, culture, demographic, or geographical location. A purpose is not something that can be achieved once and for all.

  3. Purpose statements should have both a rational and an emotional element. Make those you are trying to serve “feel it.”

  4. A good purpose statement should be plain-language and simple for employees, customers and stakeholders to understand.

  5. Is your purpose statement easy for employees to adopt and bring to life?

10 Most Critical Problems in The World

Serve a higher purpose that resonates with you. Heres a list of the 10 most critical problems in the world entrepreneurs can solve. 

1. Climate Change (48.8%)

2. War (38.9%)

3. Inequality (30.8%)

4. Poverty (29.2%)

5. Religious Conflicts (23.9%)

6. Corruption & Government Accountability (22.7%)

7. Food & Water Security

8. Lack of Education (15.9%)

9. Safety / Security / Well-being (14.1%)

10. Unemployment (12.1%)

 

Source: Business Insider UK

 

As you can see from the list the critical problems are massive. Big problems are overcome with many small steps. Your brand’s purpose does not need to solve the critical problem by itself. Your brand needs to be part of the solution. Your brand doesn’t need to resolve global unemployment but it can help unemployment in your town or city. Your brand doesn’t need to resolve inequality across the world, but it can help inequality for a specific sex, culture, race, or profession in your city. 

 

Serving a higher purpose helps you evolve from the egoic mindset that is selfish and starts opening your heart to serve others and a greater cause. If more brands can go beyond profit and serve a higher purpose, together entrepreneurs can change the world. 

Create Your Purpose Statement

What purpose does your brand serve beyond making money?


Create Your Purpose Statement in Your BrandPlan.