Become an in-demand Brand.
Stand out, dominate your marketplace and charge a premium
without competing on price ever again!
Is your business a commodity? If so, there’s a 50% chance you will fail.
Do you feel like...
Your customers don’t value your products and services.They simply aren’t willing to pay you what you are worth!
You feel like you are CONSTANTLY being beat on price. You spend way too much time and energy trying to reduce your already razor thin margins!
You wish you could attract more of the customers you love so you can let go of the ones who just aren’t worth your time.
You are on the entrepreneur hamster wheel and for every customer gained, another leaves you for your competitor.
You are reacting to everything in every direction because you don’t have a plan.
If you can relate, you are a commodity in the mind of your customers, not a BRAND.

BrandPlan strategically guides you step-by-step past the pitfalls to avoid becoming another replaceable commodity, and instead become a brand that matters.

Ask Yourself:
- Do you want to stand out in a crowded market as a desired brand?
- Do you want to charge premium prices for your products and services?
- Do you want to build a brand that matters and brings you fulfillment
- Do you want the biggest competitive advantage that allows you to live life on your own terms?
BrandPlan was created just for you!
BrandPlan guides ambitious entrepreneurs to build brands that matter step-by-step with the time-tested brand strategy used by the world’s greatest brands.
How it Works
Proven Step-by-Step System
We’ve studied hundreds of the world’s leading brands and distilled their strategy into an easy to understand and follow, time tested proven process.
Expert Guidance
Our detailed lessons are easy to understand and provide the wisdom to create a brand that matters to people who care.
Interactive Journey
Wisdom carried out with massive action is power. BrandPlan has built in accountability to ensure you action the wisdom along your journey.
BrandPlan Toolbox
BrandPlan’s toolbox is filled with tools, systems and processes that save you time, and make BrandPlan strategies easy to implement in your own brand.
Brand Breakthrough
It takes a new mindset to build a remarkable brand. Transform your mind with new branding paradigms and experience business through an evolved worldview.
Entrepreneur Community
It’s hard to change your life surrounded by the same people. Get access to our exclusive community, ask questions, collaborate and make connections.
Join the thousands of ambitious entrepreneurs worldwide who are using the #1 brand strategy to build a brand that matters step-by-step.
What Other Ambitious Entrepreneurs Are Saying...



Meet Your Guide, Mitch

“I help you build a brand that matters because I believe entrepreneurs change the world. ”
Hey, I’m Mitch and I’m an ambitious entrepreneur full of passion and drive just like you! I struggled in business for years until I set upon the journey to become a brand. I went on a mission to study brands like Apple, Red Bull, Rolex, Victoria’s Secret, Ferrari and other big brand names. I began to see patterns. I came to understand that while all of the world’s leading brands may sell different products & services, they ALL follow the exact same strategy. Distilling these branding secrets into a step-by-step proven system that is easy to understand and apply; is my life’s work. Helping other entrepreneurs feel fulfilled by building a brand that truly matters is my greatest passion. I believe entrepreneurs change the world and that is the driving force behind BrandPlan™.
My mission is to teach 1 million entrepreneurs like you to build a brand that matters so you can start living a fulfilling life on your own terms.
BrandPlan Online Course
The ONLY Course Entrepreneurs Need To Start & Grow a Brand Step-By-Step.

Brand With a Plan
GROW your business FASTER and EASIER
BrandPlan will teach you…
- How to understand what your unique value is and how to effectively position your business in the minds of your audience.
- How to become a brand in demand and increase your profit margins without changing your products and services
- How to craft a compelling message and story that lands in the hearts of your target audience.
- How to become the best option for your target audience and dominate your marketplace.
- How to stand out and make your competition irrelevant.
- How to get the clarity and confidence you are missing so you can scale your business faster and easier
- How to turn customers into raving fans who buy easier and more often
- How to turn customers into raving fans who buy easier and more often
- How to save on marketing because you have created a brand that attracts customers who want to join your brand while repelling those who aren’t worth your time.
How BrandPlan Helped John Smith Charge a Premium and do xxxx

Become the Next Success Story
Unlock your true business potential and live a fulfilling life on your own terms.
Inside the #1 brand strategy to build a brand that matters, step-by step
An interactive guided journey for ambitious entrepreneurs.
Brand Strategy Lessons
Learn the #1 brand strategy from the world’s greatest brands with over 100 brand strategy video lessons instructed by your guide Mitch Sanker.
Gear & Tools
All of the gear and tools you need along your branding journey along with clear instructions on how to best use them. Join us on the branding journey with confidence and clarity.
Mind Shifts
Unlock your entrepreneurial potential with a new mindset that fosters growth through self discovery as you navigate the journey less traveled. Expand your comfort zone and change your reality.
Accountability
Built-in accountability that encourages you to stay focused on what really matters so you can accomplish things in business and life that you never thought were possible.
Motivation
Stay motivated with inspirational videos that share wisdom from the world’s greatest brands and connect with other like-minded entrepreneurs who are building brands that matter.
Action Steps
Knowledge is potential but wisdom carried out with massive action is power. Specific action steps allow you to implement what you learn and turn theory into practice.
Look Out Points
It wouldn’t be a journey if there weren’t scenic views along the way. BrandPlan guides you to higher grounds where you can get a true vantage point and see your business from a new perspective. Our guided Look Out Points allow you to clearly see what is ahead and proactively prepare for it.
Milestones
Celebrate each milestone on your guided entrepreneur journey to further your growth and soar to new heights. Milestones show you how far you’ve come and how much further you can go.
Community
Join our community of other ambitious entrepreneurs who are on the same guided journey as you are. Connect with entrepreneurs from different industries and grow your network as you learn key lessons which help you grow and innovate.
Start your guided journey right now and receive extra gear and tools

Bonus 1: BrandPlan Workbook
The BrandPlan workbook is your essential companion to our interactive online program. Plug-and-play strategies to start, and grow, any brand. Take the BrandPlan Workbook with you to document your entire journey so you, your leadership team, and organization can review afterwards. This ensures that you and your team are always on the same page.

Bonus 2: Competition Analysis Framework
A deep analysis of your brand’s competitors that will create a brand strategy to make your competition irrelevant so you can dominate your market.

Bonus 3: Brand Personality Reference
Craft the perfect personality your ideal customer craves. Filter all of your communications through your brand personality reference to ensure you are always on brand. This tool gives you the confidence so you know what to say and how to say it right the first time.
Investing in your brand is an investment in your future.
What does your future look like?
Ask yourself; how much does it cost you to CONTINUE operating as a commodity?
The sunk cost of expensive marketing which isn’t working anyway. The mental cost of dealing with customers who are draining your time and energy. Also, the opportunity cost of living an unfulfilled life, creating a business which no one cares about and doing meaningless work.
Now ask yourself, how much better could life be if you were operating as a BRAND,
How much better would life be if you could charge customers what you are worth and enjoy the benefits of premium margins? How much happier would you be working with customers who made your life easy and enjoyable? How much more fulfilled would you be if you joined us on our journey to become a brand that matters; to live life on your own terms and do meaningful work.
Follow the proven step-by-step brand strategy used by the world’s greatest brands. Gain the clarity and confidence your business is missing to help you achieve your dreams. Follow our interactive guided journey and build a brand that matters so you can start living a fulfilling life on your own terms.
My Promise
To empower ambitious entrepreneurs like you with BrandPlan so you can build a brand that matters.
BrandPlan’s 100% Money Back Guarantee
We stand behind our coaching, workshops, courses, and tools. We are confident that you will love them which is why we have a 100% money back guarantee.
This course is designed for both startups established businesses. New entrepreneurs will definitely get a lot of value from BrandPlan and will have the benefit of starting a business with the right foundation from the onset.
This course is designed to guide you through the branding journey step-by-step at your own pace. Some students may travel faster than others; but what is more important than the time it takes to complete, is the quality of your attention. Students who get the best results focus, take notes and implement as they go.
The principles BrandPlan is based upon are evergreen as they are rooted in the core strategic framework of branding and psychology.
Yes, once you join the course you get access to our Facebook community where you can ask questions, collaborate with other students and make connections. We will also be regularly adding exclusive content to the Facebook Page.
BrandPlan is a digital course and all of the content can be accessed through our digital portal accessible at BrandPlan.com/login. From there, all of the content will be separated by module in our user friendly dashboard.
Yes! You can access your dashboard and watch your content on any desktop or mobile device.
Yes. I am so confident that you will love BrandPlan that you have 30 days to request a full refund. See money back guarantee terms and conditions.