Purpose: Uncover your purpose, this will drive the success of your business and create a fulfilling life. 

Vision: Create a crystal clear vision so that the entire organization knows where they are heading. 

Mission: Create a committed mission that your staff and customers join to make your vision a reality. 

Belief System: Stand for something and create a belief system that resonates emotionally at the core of your target audience.   

Value System: Create a value system that guides all company decisions and unites staff and customers with your brand.

Market Analysis: Analyze your competitors, audience and the marketplace factors that impact your brand’s success. 

Competition Analysis: A deep analysis of your brand’s competitors that will create a brand strategy to  make your competition irrelevant.

Define Target Audience: Understand exactly who your brand serves so you can effectively communicate with them and cut marketing budgets significantly. 

Define Ideal Customer Profiles: Research and reveal everything about your dream clients so your brand will attract them like a magnet. 

Unique Selling Proposition: Uncover what makes your business unique and why customers should choose you instead of other businesses selling the same products and services.

Positioning Statement: Your positioning strategy will allow you to effectively influence the  perception of your brand using the unique value you provide your customers in relation to your competition.

Brand Personality: Craft the perfect personality your ideal customer craves. 

Brand Tone of voice: Create a tone of voice that consistently expresses your brand’s personality so your customers can easily identify and relate to.  

Brand Language: Create your brand’s body of terms, phrases, and words that describe your brand, its products, and services.

Brand Vocabulary: Create a strategic brand vocabulary for the most effective communication, while always being ‘on brand’. 

Core Primary Messaging: Make your target audience quickly understand your unique value and why they should choose you over others with a simple and clear messaging strategy. 

Core Secondary Messaging: Support and enrich your primary message with your core emotions that resonate deeply and give your brand meaning to your target audience.

Brand Storytelling: Tell compelling stories that stick and influence your audience to buy easier and more often.

Hook: Create an irresistible hook that grabs your prospects attention leaving them wanting more.

Pitch:Communicate your unique and why you are the best option for your target audience with a compelling pitch.

Brand Name: Create a remarkable brand name that appeals to your target audience.

Tagline: Create an unforgettable tagline that quickly conveys your differentiator or your brand essence with the simplest form of communication using language.   

Brand Promise: Create the value experience your customers can expect to receive every single time they interact with your company. 

Brand Essence: Create the core characteristics and intangible attributes that define your brand and give it an emotional element that creates feelings for your audience unlike any of your competitors.

*All design provided in Brand Identity option 

Brand Visual Identity System:A complete visual system that provides unity, flexibility and consistency across all brand touch-points.

Logo: A one of kind design that is sure to make you stand out and attract your ideal customer.

Secondary Logo: an alternate logo optimized for specific sizing that compliments your primary logo. 

Brand Sub-mark: a variation of the logo, used in situations when your primary and secondary logo is not ideal.

Brand Patterns & Textures: create strong brand recognition, while bringing depth to your brand identity and creating a memorable brand experience.

Brand Colour Palette: Use colour to your advantage to express your brand’s personality and attract your ideal client.

Brand Imagery: Express your personality and strategically appeal to your ideal client using images that resonate with them and communicate what you want to mean to them.

Visual Tone: Create a specific difference between the lightest and darkest areas in your identity system that maintain a consistency and enhance the overall look and feel.