BrandPlan Analysis
Name:
Budweiser
Category:
FMCG Alcoholic beverages – beer & cider
Owner of the Brand:
Anheuser-Busch InBev
Key Competitors:
Coors Light, Miller, Michelob Ultra, Heineken, Carlsberg, Grolsch, Fosters
Brand Essence
Genuine Connection
Brand Values
Heritage, authenticity, patriotism, fun.
Brand Character
American, authentic, unpretentious, masculine, down-to-earth, for everybody.
Brand Archetype
Everyman, Entertainer
