Brand Heart

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• Purpose Statement
• Vision Statement
  
• Mission Statement
• Mission Objectives
• Value System
• Belief System
• Manifesto

Brand Attraction

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• Dream Client Magnet

Brand Differentiation

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• Competition Analysis
• Unique Value Proposition
• Brand Differentiation Statement
• Brand Distinction
• Only Brand Statement

Brand Positioning

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• Brand Positioning Statement
• Brand Repositioning

Brand Messaging

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• Hook
• Pitch
• Core Message
• Influential Copy

Brand Personality

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• Brand Personality
• Tone of Voice
• Brand Vocabulary
• BrandPlan’s Archetypes

Brand Storytelling

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• Brand Storytelling
• Brand Role
• The Hero’s Journey
• Conflict
• Transformational Story
• Brand Storyboard

Brand Essence

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• Brand Essence
• Brand Promise
• Brand Integrity
• Brand Energy
• Brand Culture
• Brand Sustainability

Brand Name & Tagline

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• Brand Naming
• Brand Tagline
• Brand Slogan

Brand Audio & Visual Strategy

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• Logos
• Colours
• Typography
• Patterns & Textures
• Imagery
• Brand Visual Expression
• Audio Expression