BrandPlan Analysis
Name:
Chanel
Category:
Apparel – luxury apparel, jewelry & watches; FMCG Personal care & beauty – fragrances, make-up, face care, body care; Retail – fashion stores, e-retail;
Owner of the Brand:
Chanel S.A.
Brand Essence
Indulgence
Brand Values
Highest quality, heritage, freedom, independence.
Brand Character
French, luxurious, refined, feminine, timeless, pioneering.
Brand Archetype
Lover, Outlaw
