TAGLINE

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UNIQUE VALUE PROPOSITION

AUTHORITY BY ASSOCIATION LOGOS

POSITIONING STATEMENT

ONLINESS STATEMENT

DIFFERENTIATION STATEMENT

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Do You Feel Like...

Imagine Yourself...

Learn How To...

INSPIRING QUOTE / TAGLINE

MEET YOUR MEMORABLE NAME

YOUR GIVEN NAME

YOUR INTRODUCTION TO YOUR DREAM CLIENT

BELIEF STATEMENT THAT INSPIRES YOUR CUSTOMER THE MOST

THE ROLE YOU PLAY IN THEIR LIFE

YOUR UNIQUE VALUE PROPOSITION + EMOTIONAL BENEFIT YOUR DREAM CLIENT RECEIVES

YOUR OFFERING

POSITIONING STATEMENT

Are You an (LABEL) Like Me?

Quality about yourself #1
Quality about yourself #2
Quality about yourself #3
Quality about yourself #4
Quality about yourself #5

I Wanted What You Want

Dream Client Desire #1
Desire Client Desire #2
Desire Client Desire #3
Desire Client Desire #4
Desire Client Desire #5

I Know You Because I Was You

Dream Client Pain Point #1
Dream Client Pain Point #2
Dream Client Pain Point #3
Dream Client Pain Point #4
Dream Client Pain Point #5

I Was Reborn!

Dream Transformation #1
Dream Transformation #2
Dream Transformation #3
Dream Transformation #4
Dream Transformation #5

My Dreams Became Reality!

Dream Client Dream World #1
Dream Client Dream World #2
Dream Client Dream World #3
Dream Client Dream World #4
Dream Client Dream World #5

I Evolved & My Business Transformed!

Dream Client Transformation #1
Dream Client Transformation #2
Dream Client Transformation #3
Dream Client Transformation #4
Dream Client Transformation #5

YOUR OFFERING

UNIQUE VALUE PROPOSITION DESCRIPTION

Who Is (YOUR OFFERING) For?

Dream Client Label 1

Dream Client Label 2

Dream Client Label 3

Dream Client Label 4

Dream Client Label 5

Dream Client Label 6

OFFERING FEATURE #1

UNIQUE VALUE #1 DESCRIPTION

BrandPlan Workbook Mock-up - Dream Client Magnet - Small Crop-min

BrandPlan Workbook Mock-up - Competition Analysis - Small Crop-min

BrandPlan Workbook Mock-up - Visual Strategy - Small Crop-min

BrandPlan Workbook Mock-up - Compelling Copywriting - Small Crop-min

OFFERING FEATURE #2

UNIQUE VALUE #2 DESCRIPTION

TESTIMONIAL TITLE

FROM (DREAM CLIENT LABEL) JUST LIKE YOU

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PERFECT FOR
(DREAM CLIENT LABEL) & (DREAM CLIENT LABEL 2)

BODY OF WORK TITLE

BODY OF WORK TITLE FEATURES/BENEFITS

YOUR OFFERING INCLUDES

YOUR OFFERING INCLUDES:
FEATURE & BENEFITS #1
FEATURE & BENEFITS #2
FEATURE & BENEFITS #3
FEATURE & BENEFITS #4
FEATURE & BENEFITS #5
FEATURE & BENEFITS #6
FEATURE & BENEFITS #7
FEATURE & BENEFITS #8
FEATURE & BENEFITS #9
FEATURE & BENEFITS #10