BrandPlan Analysis
Name:
Coca-Cola
Category:
FMCG Non-alcoholic beverages – soft drinks
Owner of the Brand:
Coca-Cola Company
Brand Essence
Happiness
Brand Values
Happiness, refreshment, inclusiveness, connection.
Brand Character
Warm, friendly, positive, innocent, global, for everybody.
Brand Archetype
Innocent
Brand Tagline
Taste The Feeling
