Are you missing fulfillment in your life? Building a brand that matters to people who care, will give you the fulfillment you are missing. I feel so blessed to be building a brand that matters & living a fulfilling life on my own terms; I want to help you do the same.
Journey Overview:
- Brand on Purpose
- Know who your audience is
- Differentiate or Die
- Humanize Your Brand
- Know your core message
- Develop a storytelling framework
- Strategic Design
You are the hero of your own story and I am your guide. Over the next 7 days I’m going to share with you a handful of time tested proven strategies and tools used by the world’s greatest brands. These proven strategies and tools come from BrandPlan – the #1 brand strategy for ambitious entrepreneurs.
I’m going to give you 3 steps today that will help you start building a brand that matters and live a fulfilling life on your own terms.
It requires you to search within…
My business is very fulfilling because it gives me a strong sense of purpose by achieving what matters most to me. My purpose aligns my vision, and mission and creates my personal fulfillment everyday.
I’m going to ask you a few difficult questions to help you build a brand that matters and live a fulfilling life.
[Purpose]
Why does your business exist beyond making money?
Defining why you do what you do is the start to building a fulfilling life on your own terms. It creates both focus in your business and personal life and helps align the two as you will see.
I build brands that matter because I believe entrepreneurs change the world.
I’m an ambitious entrepreneur just like you and I truly believe entrepreneurs change the world. This is why I am so passionately dedicated to my business and those I serve. Being an entrepreneur is not for just anyone; to be honest its very challenging. That being said, I wouldn’t trade it for any other career because it is so rewarding. In my own entrepreneurs journey I have found my own happiness and fulfillment.
Fulfill your purpose.
You need to remind yourself why you started when the going gets tough. In times when you are unable to make a profit your purpose will push you through. Without a true sense of purpose, a company will never unlock it’s true potential. When you become financially comfortable, your purpose pushes you to create a bigger impact in the world.
Your purpose focuses all of your efforts towards what matters the most to you. This is essential to living a fulfilling life on your own terms.
This is why I teach ambitious entrepreneurs to brand on purpose!
Once you have uncovered your purpose that will drive the success of your business and create fulfilling life it’s time to create a crystal clear vision so that you and your entire organization knows where you are heading.
[Vision]
What does your brand aspire to be?
I want to be the entrepreneur’s #1 guide to building brands that matter step-by-step.
I want you to be ambitious when describing the future of your brand. We far too often think too small and put self imposed limitations on ourselves.
Now that you have uncovered why you are doing what you do and what you aspire to be, it’s time you define how you are going to get there.
You need to create a committed mission that your staff and customers join to make your vision a reality.
In joining this challenge that prepares you for your upcoming journey, you have joined my mission.
[Mission]
What is your brand committed to so that it can achieve its vision?
I’m committed to teaching 1 million ambitious entrepreneurs like you to build a brand that matters so you can live a fulfilling life on your own terms.
These 3 steps are foundational to building a brand that matters. These 3 steps are part of what I call “your brand’s soul ” to emphasize how critical it is to the life of your brand.
Warning!
Do not get frustrated when you are unable to complete these 3 steps within 30 minutes of sipping your morning coffee. It requires a clear mind and patience.
Brands are built from within.
This is another reason why you never start branding with a logo design. As you will see on our journey, there is an entire new world for you to explore that I guarantee you will find the solutions to virtually all of your current business challenges.
Are you an ambitious entrepreneur who is sick and tired of being a commodity that competes on price? Do you want to build a brand that matters to people who care?
If so, I invite you to join others just like you on an entrepreneurs journey if you are ready to break free from the status quo and start living a fulfilling life on your own terms. I will continue to prepare you for the journey and will give you some more details tomorrow. Until then, brand with a plan!
Your guide,
Mitch
Action Steps:
Download Brand Soul
