Do you want to resonate with your audience on a deep emotional level and influence them to buy your products and services easier and more often? I will teach you how you can start humanizing your brand so it becomes irreplaceable by giving your brand meaning to your target audience.
Welcome back to our 7 Day Brand Challenge! Our journey is now 4 days away so let’s continue our preparation since we still have more planning and packing to do.
Journey Preparation Overview: Building a Brand That Matters
- Operate with Purpose
- Target Audience Identification
- Differentiate or Die
- Humanize Your Brand
- Know your core message
- Develop a storytelling framework
- Strategic Design
My goal today is to give you a new perspective for how you view your brand. I want you to stop viewing it as a business and start viewing it as a person. Here’s the new paradigm shift I want to offer you; people are brands and brands are people. Sounds cool but what exactly do I mean. Let me explain…
Brands are created by people for people.
Just like you, your brand has many relationships. I’m sure you would agree that some of your relationships matter more than others. So what makes those relationships matter? Your spouse, mother, father, kids, best friend, business friend, workout buddy are all probably at the top of your list of relationships that matter to you. The relationships that matter to you are made because you and the other person share some of the same beliefs and values. Instead of remaining as an acquaintance it developed into a meaningful relationship because your beliefs and values guide you through life. The relationships that matter in your life can all be categorized into specific roles they play in your life. Your loving mom is your caregiver, your beautiful girlfriend is your lover, your successful business friend is your mentor, your best friend who loves to travel is the explorer, and your father who overcomes anything and defines greatness is your hero. All of the relationships that matter to you all fulfill a specific role that provide unique value. Each role has a specific personality that allows you to easily differentiate him/her and easily understand the person. If their role and personality is consistent, they feel familiar and you develop an expectation of them. Your trust is earned when a person consistently fulfills a role that provides unique value to you. Once you trust the person you are then open to their influence. If someone’s influence consistently provides you with more value, and positive experiences; your loyalty to the person increases in direct proportion.
Your brand is no different. Your brand has many relationships with your audience. Those who come in contact with our brand and don’t stick around are nothing but acquaintances. However, by effectively communicatIng your unique value along with your beliefs and values, your brand can resonate deeply with those who share some of those same beliefs and values. This results in attracting your ideal customers like a magnet. Your brand must understand your ideal customers deeply so you are able to fulfil the role they need you to be. Once you know the role you need to fulfill, you then create your brand personality that best suits your role so your customers can easily differentiate you and quickly understand you. It’s imperative you stay “on brand”. Your brand feels familiar when it shows up as this role with this personality consistently. As a result, your ideal customers know what to expect and establish an emotional connection with your brand. Your brand must deliver its unique value and follow through with your brand’s promise. By consistently doing both and exceeding your customers expectations you will have earned their trust. Once your ideal customers trust your brand, you are now in a powerful position of influence and must be careful. Every action and behaviour can either continue building the trust and influence your brand has or quickly destroy it. If your influence creates more value and positive experiences for your ideal customers that exceeds their expectation you will have created a very loyal group of people who are part of your brand.
I want you to take my brand archetype quiz that will reveal what role and personality best suits you and your brand. Gaining insight to understanding the role you fulfill and the personality you possess will prepare you for your journey ahead. I’m sure by now you have realized this journey is no ordinary journey. It starts where your comfort zone ends and it will unlock your true potential is both life and business. There are over 100 teachings along the way that give you the wisdom you are seeking in order to avoid the slow painful death commodities experience and instead become a brand that matters.
The journey ahead is only for ambitious entrepreneurs. I promise you it won’t be easy but it will be well worth it. It’s for entrepreneurs who want to break free from the status quo of being just another commodity competing on price. It’s for entrepreneurs who want to soar higher and are ready to take a leap of faith and start a journey of self discovery and transformation. It’s for those who are seeking wisdom to unlock their true potential. It’s for those who know in their heart that there is more in life than simply making lots of money. If that sounds like you and you are ready to make a significant change in your life and business I want to guide you on this journey. An entrepreneur’s guided journey that will give you a true sense of purpose with a clear vision and plan to build a brand that matters so you can live a fulfilling life on your own terms.
Continue preparing because I’m taking only those who are ready in 4 days! We will talk tomorrow and until then, Brand with a Plan!
Your guide,
Mitch Sanker
Action Steps:
1. Reveal Your Brand Personality using the Brand Archetype Quiz.
