What Is Your Brand?
Branding is the process of creating meaning for a business, person, product or service by shaping a brand in peoples’ minds.
A brands is people’s perception of a person, product, service or company. Your brand is in peoples mind.
Therefore you can influence peoples perception of your brand by creating meaning with your BrandPlan.
Creating Your Brand In The Mind
Your brand image is created in the mind the same way every other image is created. Let’s look at some fundamental photography elements that can be related to creating your brand image.
Focus
Focus on the subject of the image in their mind; your brand.
The only brand statement is like focusing on your brand so that all other options are blurred and out of focus.
Only Brand Statement: The Only Brand Strategy Entrepreneurs Need to Build a Meaningful Brand That Matters, Step-By-Step.
Context
Context involves a broad consideration of the interrelated conditions in which the image was created and is being viewed. What is before both your brand and customer’s serves?
The Branding Misconception
Framing
Framing is the placement of the subject in relation to other objects in the image. It is the visual presentation that makes it more appealing while keeping focus on the subject.
The problem your brand solves is the frame.
Your brand is the solution that is in focus.
Example:
The biggest branding misconception that almost everyone has is that branding is design.
Relationship
What is the relationship between the problem and your brand /solution.
Example:
Branding is the strategic process of creating meaning for a business or person that shapes a brand in peoples’ minds.
Most entrepreneurs don’t have a brand strategy
BrandPlan is your brand strategy.
Contrast
Creating contrast is essential to creating a brand image in the mind. The best way to create contrast is contrast your brand with the competition. Your differentiation statement creates contrast quickly and effectively.
Example:
Differentiation Statement: Branding Starts With Strategy Not Design.
Clarity
Images that lack clarity are blurry and thus are very difficult to see and understand. You want to be very clear what your brand is. Your brand’s unique value is the solution to your customers problem. You want to ensure that unique value is crystal clear so your customer can see it clearly in their mind.
Example:
Unique Value Proposition: BrandPlan is how entrepreneurs build meaningful brands that matter, step-by-step, using the #1 brand strategy from the world’s greatest brands.
Sharpness
Sharpness is the clarity of detail of an image. Repeat the unique value proposition formula to add more detail.
Example:
Your BrandPlan is how you attract your dream customers & employees, standout, be in demand, & charge a premium without competing on price ever again.
BrandPlan Transforms businesses into brands.
BrandPlan gives you clarity, understanding, and confidence to be successful.
BrandPlan creates more meaning, fulfilment, impact, success, happiness and freedom in your life through a meaningful brand that matters.
BrandPlan empowers entrepreneurs to change the world by building meaningful brands that matter.
