BrandPlan Analysis
Name:
Diesel
Category:
Apparel – high street apparel, jewelry & watches; FMCG Personal care & beauty – fragrances; Retail – fashion stores, e-retail
Owner of the Brand:
OTB Group
Brand Essence
Revolution
Brand Values
Individuality, passion, self-expression, bravery.
Brand Character
Bold, edgy, daring, provocative, ironic, surprising.
Brand Archetype
