You Are Magnetic
It all starts in your mind!
When you operate from an abundance mindset you believe that the world is full of amazing clients and opportunities. You believe that amazing business relationships are abundant, so you do not need to settle for just anyone!
I want you to think of yourself as energy. The energy you are is the energy you attract; this explains why you can meet someone and instantly click with them while you meet others and feel like the vibe is just ‘off’. If you are energy, so are your customers and not all energies share the same vibration.
The elements of your brand are all expressing your energy and attracting those who resonate with it. Your customers become your brand; their energy becomes your brand’s energy. So, when launching your brand you must be careful about what customers you allow to join your brand. Once you fully understand your brand and are able to confidently express its unique essence, you will naturally repel customers that do not resonate with your brand. Instead you will attract more of the customers you love and have a deeper connection to help harmonize your brand. Your brand and your dream customers will transfer energy to one another. Think of this as the energetic connection between your brand and your dream clients.
Many businesses approach marketing through force by creating a push. They push their business in front of people who may or may not be the right fit and hope for the best. Branding is the complete opposite. Branding empowers your business so you can magnetically attract the people, resources, opportunities, and experiences that resonate with your brand.
Marketing = Pushing Force
Branding = Magnetic Power
How To Target Your Audience
Target Market is a group of customers with shared demographics and psychographics who have been identified as the most likely buyers of a company’s product or service.
Moms
Athletes
Parents
Kids
Etc.
Segment your market into smaller groups of people who share similar psychographics, beliefs, values, goals using more labels to create target audiences.
Psychographics: is the study of consumers based on their activities, interests, and opinions
Example 1: Entrepreneurs
1. Personal Brands
2. Creatives
3. Small Business Owners
Example 2: Parents
1. Healthy Parents
2. Conscious Parents
3. New Parents
Example 3: Real Estate
1. Buyers
2. Sellers
3. Investors
You can always add another label to further segment the marketplace to help you target your audience.
Examples:
Parents -> New Parents -> New Mothers
Entrepreneurs -> Small Business -> Restaurant Owners
Real Estate –> Home owners -> Bungalo’s
The more you segment your audience the more targeted your audience becomes. A very targeted audience creates the feeling that your business is the only business in that market space serving your target audience. This is why it is so important to know your target audience, know what they desire and need and then build your business to serve those needs and a greater purpose for sustainability.
Unique businesses have no competition because they cannot be compared to. Unique means being the only one of its kind; unlike anything else.
You are unique.
You are your only competition…. when you resist being yourself.
Build a unique business for a unique audience. What’s stopping you from being unique?
Self-doubt & fear?
Example: Target Market (Entrepreneurs)
3 Target Audiences (Personal Brands, Creatives, Small Business Owners)
3 Dream Client Profiles (Chris, Larry, Shannon)
Entrepreneurs
Personal Brands
Peter the Personal Brand
Creatives
Carry the Creative
Small Business Owners
Shannon the Small Business Owner
Be sure to research your target audience and customer profiles thoroughly. I cannot stress this enough. You should feel as though you know your customers better than they know themselves. You must know the dreams, desires, fears, problems, pain points, purchasing habits, activities, story, language, motivations, attitudes, values, opinions, beliefs, feelings, priorities and goals. Customer clarity requires The most successful brands understand their customers and their customers understand their brand.
Create Your Dream Client Profiles
Attract more of the clients you love!
Create 3 Dream Client Profiles in your BrandPlan.
