BrandPlan Analysis
Name:
Gap
Category:
Apparel – high street apparel; Retail – fashion stores, e-retail
Owner of the Brand:
Gap Inc.
Brand Essence
Connection
Brand Values
Individuality, authenticity, positivity.
Brand Character
American, authentic, friendly, positive, unpretentious, casual.
Brand Archetype
The Everyman
Brand Tagline
Meet me at the gap
