BrandPlan Analysis
Name:
Gucci
Category:
Apparel – luxury apparel, jewelry & watches; FMCG Personal care & beauty – fragrances, make-up; Retail – fashion stores, e-retail
Owner of the Brand:
Kering (previously PPR)
Key Competitors:
Louis Vuitton, Prada, Hermès, Ralph Lauren
An Italian luxury brand representing contemporary sensuality and romanticism.
Luxury, craftsmanship, sensuality, romanticism.
Italian, luxurious, edgy, bold, contemporary, sensual, romantic.
Lover
“Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world’s most desirable fashion houses. Eclectic, contemporary, romantic—Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.”
Significant Campaigns
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