Catch your audiences attention with an irresistible hook.
Use the best bait to hook your dream client.
Give your dream clients everything they desire without their biggest problem.
Different Hooks For Different Dream Clients
When fishing, If you want to catch different fish, you use different hooks & bait. The same is true when you are hooking different dream clients when fishing in different ponds.
You can use specific hooks for each of your 3 dream customer profiles.
Put the best bait on the hook for each dream customer and use it in your marketing.
Hook Example
You can use hooks just about anywhere. Use them for introducing new services, projects, experiences, lessons, etc. People have a very limited attention span and are easily distracted so hook their attention to pitch your offer/value. Use simple language a child can understand.
Create an Irresistible Hook
Formula:
(Customer’s Desire 1) + (Customer’s Desire 2)+(Customer’s Desire 3)+(Customer’s Desire 4)+(Customer’s Desire 5) without (Customer’s Greatest Pain Point)
*3-5 customer’s greatest desires without customer’s biggest problem.
Create your hook in your BrandPlan.
Hooks Everywhere
You can also simplify your hook to (Customer’s Desire 1) without (Customer’s Greatest Pain Point) to help grab your customer’s attention at other touch points throughout your brand.
BrandPlan Examples:
Achieve More Success Without The Stress
Get More Customers Without Competing On Price
Charge More Without Feeling Unworthy
Sell More Without Being Salesy
Become More Focused Without Being Distracted
Live Life Without Limits
