How to Brand

Purpose: Uncover your purpose that will drive the success of your business and create a fulfilling life. 

Vision: Create a crystal clear vision so that the entire organization knows where they are heading. 

Mission: Create a committed mission that your staff and customers join to make your vision a reality. 

Belief System: Stand for something and create a belief system that resonates emotionally at the core of your target audience.   

Value System: Create a value system that guides all company decisions and creates a feeling of togetherness with your target audience and brand community.

Market Analysis: Analyze your competitors, audience and marketplace factors that impact your brand’s success. 

Competition Analysis: A deep analysis of your brand’s competitors that will create a brand strategy to  make your competition irrelevant so you can dominate your market.

Define Target Audience: Understand exactly who your brand serves so you can effectively communicate with them and cut marketing budgets significantly. 

Define Ideal Customer Profiles: Research and reveal everything about your dream clients so your brand will attract them like a magnet. 

Unique Selling Proposition: Uncover what makes your business unique and why customers should choose you instead of other businesses selling the same products and services.

Positioning Statement: Your positioning strategy will allow you to effectively influence the  perception of your brand using the unique value you provide your customers in relation to your competition.

Brand Personality: Craft the perfect personality your ideal customer craves. 

Brand Tone of voice: Create a tone of voice that consistently expresses your brand’s personality so your customers can easily identify and relate to.  

Brand Language: Create your brand’s body of terms, phrases, and words that describe your brand, its products, and services.

Brand Vocabulary: Create a strategic brand vocabulary for the most effective communication while being on brand. 

Core Primary Messaging: Make your target audience quickly understand your unique value and why they should choose you over others with a simple and clear messaging strategy. 

Core Secondary Messaging: Support and enrich your primary message with your core emotions that resonate deeply and give your brand meaning to your target audience.

Brand Storytelling: Tell compelling stories that stick and influence your audience to buy easier and more frequently when they are part of your brand. 

Hook: Create an irresistible hook that grabs your prospects attention leaving them wanting more.

Pitch: blah blah blah 

Brand Name: blah blah blah 

Tagline: Create an unforgettable tagline that quickly conveys your differentiator or your brand essence with the simplest form of communication using language.   

Brand Promise: Create the value experience your customers can expect to receive every single time they interact with your company. 

Brand Essence: Create the core characteristics and intangible attributes that define your brand and give it an emotional element that creates feelings for your audience unlike any of your competitors.

Logo Design: 

Brand Identity System: 

Alternate Logos: 

Brand Submark:

Brand Patterns & Textures: 

Brand Colour Palette: 

Brand Tone:

Brand Imagery: