Are You Different?
Different is better than better! Customers don’t want better than what already exists. They want something different! When you are different, it’s easy to get attention because our eyes only…
Competitive Advantages of a Brand That Matters
I teach entrepreneurs the #1 Brand Strategy used by the World's Greatest Brands so you can build a brand that matters, step by step. Here are some of the Competitive…
Your Brand Is Not Your Logo
You need to make a mind-shift if you want to build a brand that matters. Your brand is not your logo. Your brand is not what you say it is.…
BrandPlan Glossary
BrandPlan Glossary Audience The group to which a product, service or message is aimed; also called a target audience. Authenticity The quality of being genuine, often considered a powerful brand…
