Influential Copy

Emotional Copy Moves Your Audience

E-motions are energy in motion. We can move our audience emotionally and influence them.

Emotions = Energy in motion

Influence = Flowing in

Energy Flow = High to low

You can move your audience emotionally from negative to positive through your brand’s energetic influence. When your brand’s energy is at a higher vibration than your audience, your brand has influence and your energy flows into your audience.

If you become more aware of your mind, you will notice its activity is essentially thoughts of fears and desires. Our fears create psychological pain and suffering that we want to avoid and end. We want to fulfill our desires so we can make our dreams reality. The mind only knows problems and it desires solutions. Your brand must be the solution to your dream clients problems.

Use one of your Dream Client Profiles and influence them positively.

Brand Relevance

Brand relevance is the result of a significant connection between an audience and brand created by meaning. Being significant is to be worthy of one’s attention because your brand is meaningful. To remain relevant, you must communicate with your audience about what matters most to them.

Know exactly who your dream client is
Understand what matters most to them.
Communicate what matters most to them.

As soon as you communicate information that does not matter the most to them your brand relevance decreases.

Focus = Clarity

By focusing on what matters most to your dream clients you bring clarity to the problems they are experiencing and the solutions you provide. When things are out of focus they are blurry and hard to see. As soon as you lose focus everything becomes unclear. If we cannot see clearly we cannot understand. By clarifying your dream clients’ problems and solutions they can now understand what role your brand plays in their life. Once they have clarity and understanding, they can feel confident in your brand to transform their current life into their new life.