Samantha Simpson

“I worked with Mitch in the Summer of 2020 for my branding strategy. 

I had reached out to a few branding agencies and after every discussion, I always felt like something was “missing” or that it just wasn’t quite the right fit. Enter, BrandPlan. I met with Mitch over a video call for a consultation and I felt as though we clicked immediately. I absolutely loved his approach to building an effective strategy.

It was so much more than just “these are my favourite fonts, colours, textures, and patterns”. We spent several sessions delving into who I am, what I want to achieve, and answering very important questions relating to me and my business. Having gone through the coaching process with Mitch, it added so much substance and meaning to my brand. I can look at my branding and say with absolute certainty that, “Yes, this is authentically me”. Your entire strategy leans into who you are, which helps your messaging come across completely genuine. 

In real estate as an individual agent, quite often you’re running each facet of your business independently and it can seem overwhelming when you’re trying to build a consistent brand and message. Mitch laid everything out for me, from start to finish and made it all seem so achievable. 

A couple of months after BrandPlan delivered my branding strategy, I had been struggling a bit with my marketing (which, Mitch said was not uncommon).. we caught up over another video call where he gave me a huge boost in confidence and motivation.

I am a firm believer in the concept of “You get what you pay for”. Each time I received a quote from other branding agencies – while, yes, they were less expensive than BrandPlan – I felt as though each one was overpriced and not worth it. When I received my quote for the branding strategy from BrandPlan after my consultation with Mitch, it was the most expensive one, I did not hesitate to book with them – I paid immediately. The value of the coaching sessions with Mitch and the process of seeing my brand come to life was invaluable. Not once have I second-guessed my decision to invest in my brand with BrandPlan.”