Slogan Vs Tagline
A tagline and slogan are very similar and often confused and used interchangeably by most people.
The tagline represents the main idea of the brand.
The slogan represents the main idea of the marketing campaign.
Both are tags that tell a brands audience what the brand or specific marketing campaign is all about.
Some brands have had so much success with some of their marketing slogans that they adopt it as their tagline. Remember, just like your brand name, your tagline and slogan are for your audience. If the audience associates a brand with its slogan more than its tagline it’s best to adopt the slogan and make that the new tagline which is exactly what happened with these 3 brands.
Example:
Apple – Think Different
Nike – Just Do It
Mc Donlad’s – I’m Lovin’ It
Create Memorable Tagline
Capture as much of the information below and filter it through the 4 c’s (clear, concise, catchy, clever)
1. What is the unique value of the brand?
2. How is the brand different?
3. Who is the brand for?
4. What is the feeling the brand expresses?
5. What is the meaning of the brand?
Create your brand’s tagline in your BrandPlan.
Tagline Creation Example
Tagline: The Entrepreneur’s Guide
1. What is the unique value of the brand? – Brand Strategy
2. How is the brand different? – Branding starts with strategy not design
3. Who is the brand for? – Entrepreneurs
4. What is the feeling the brand creates in the audience? – Guided
5. What is the meaning of the brand? – Wisdom
Clear – Yes
Concise – Yes
Catchy – No
Clever – No
Clever – No
The tagline should nurture the seed of your brand name so the idea of your brand grows in the customer’s mind.
Create a Successful Slogan
Capture as much of the information below that represents your marketing campaign and filter it through the 4 c’s (clear, concise, catchy, clever) to create a successful slogan.
1. What is the unique value this marketing campaign is communicating?
2. How is the product/service different?
3. Who is this product/service for?
4. What is the feeling this product / service creates in the customer?
5. What is the meaning of this product/service?
Create a successful slogan in your BrandPlan.
Slogan Creation Example
Slogan: Brand with a Plan
1. What is the unique value of the brand? – Brand Strategy
2. How is the brand different? – Branding starts with strategy not design
3. Who is the brand for? – Entrepreneurs
4. What is the feeling the brand expresses? – Guided
5. What is the meaning of the brand? – Wisdom
Clear – Yes
Concise – Yes
Catchy – Yes
The slogan supports the main idea of the brand (the tagline) with another tag (the slogan) that represents the main idea of the marketing campaign. You can always create the slogan at the time of creating the marketing campaign strategy but here’s an example so you can see how the slogan supports the tagline and further develops the brand in the mind.
