Meet The Caregiver
Nurturing others is the top desire for the Caregiver archetype. They are supportive and caring. They seek to serve others and bring compassion to the world.
Purpose
The Caregiver’s purpose is to make people feel secure, nurtured and to focus their life on generosity & compassion.
Desires
To protect and nurture
Fears
Anguish, Helplessness, Ingratitude, Neglect, Blame
Challenges
Exploitation and they often want to be needed which may create fixations and/or unwanted dependencies.
Motivations
Support, Answering The Call, Recognition, Gratitude, Service
Goals
To provide service and help to those in need
Promise
Servitude
Caregiver Values
Caregiver Voice
Caring
Warm
Reassuring
Compassionate
Supportive
Parental
Maternal
People Feel
Loved
Nurtured
Valued
Comforted
Heard
Protected
Supported
Safe
Caregiver Vocabulary
Caregiver Strategy
- Demonstrate the value of service.
- Position your brand as truly selfless and altruistic.
- Inspire others with the parental instinct within them to take care of and serve others.
Brand Experience
- The customers of Caregiver brands feel well-loved, nurtured and protected from any harm, they feel safe. They know the brand is taking care of them and that their well-being is what the brand cares about.
- Customers often feel inspired to activate their inner ‘caregiver’ and as such find satisfaction in helping others.
Brand Culture
Responsibility
Compassion
Altruism
Caregiver Commercials
Colour Palettes
Typography
Sub-Archetypes
The Guardian
Defend Others
They provide nurturing guidance and loving oversight to fiercely protect those in their sphere.
The Samaratin
Selfless
They demonstrate compassion instinctually and find meaning in relieving others’ of their suffering.
The Healer
Emotionally Intelligent
They act as a conduit to wholeness by creating optimal conditions for healing to happen organically.
The Angel
Pure
They help guide others’ to change their lives for the better by facilitating spiritual connections and miracles.
Caregiver Industry & Categories
BrandPlan Archetypes
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