Meet The Creator
Innovation is the top desire for the Creator archetype. They are forward thinkers who aim to make something original. They value self-expression and creativity.
Purpose
Creators purpose is to blaze a new trail in their field and follow their artistic ambitions.
Desires
Progress and Self-Expression
Fears
Stagnation, Unoriginality, Indifference, Familiarity, Copying
Challenges
Extreme perfectionism, insecurity and frustration
Motivations
Self expression, standing out, innovation, inspiration, excitement.
Goals
To enjoy a creative work life
Promise
Innovation
Creator Values
Creator Voice
Excited
Descriptive
Visual
Cutting Edge
Imaginative
Curious
Metaphorical
People Feel
Amazed
Inspired
Ahead of the curve
Daring
Expressive
Ready to create for themselves
Artistic
Creator Vocabulary
Creator Strategy
- Celebrate the creative process while also empowering others to express themselves.
- Leverage their audience’s imagination and desire to create / innovate.
- Make products which demonstrate uniqueness or allow customers to express their creative style.
Brand Experience
- On the cutting edge of something new, and innovative.
- Experiencing an authentic expression of art.
- Excited to see what new creation will be manifested next.
- Customers feel that their ideas are as good as others and are less afraid to express them.
- Customers almost feel privileged to be a part of the Creator’s unique artistic expression.
Brand Culture
Self Expression
Design
Unique
Creator Commercials
Colour Palettes
Typography
Sub-Archetypes
The Visionary
Seeing the Invisible
Bringing an enlightened perspective along with a great imagination, they’re able to see the potential that other people miss.
The Storyteller
Emotional Communicator
Thriving on dramatic expression, they bring ideas to life that allow people to connect to things on deeper levels.
The Artist
Creative Expression
With a deep psychological need to express themselves, they are known for challenging conventional wisdom with unorthodox perspectives.
The Perfectionist
Shoot for the Stars
This innovative self-starter is achievement-oriented and strong-willed, which makes them pros at turning dreams into reality.
Creator Industry & Categories
BrandPlan Archetypes
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