Meet The Entertainer
Humour is the top desire for the Entertainer archetype. Entertainers are born performers who love to be the center of attention and be the life of the party. Entertainer brands are fun loving and curious by nature.
Purpose
The Entertainer’s purpose is to help the world smile more and to bring humour to peoples life.
Desires
Humor and joy
Fears
Boredom, Routine, Sadness, Bureaucracy, Loneliness
Challenges
Entertainer brands could be seen as frivolous or disrespectful
Motivations
Enjoyment, Attention, Togetherness, Making Memories, Positivity
Goals
To enjoy a fun loving and lighthearted life
Promise
Enjoyment
Entertainer Values
Entertainer Voice
Uplifting
Playful
Fun loving
Charismatic
Mischievous
Daring
Casual
People Feel
Amused
Present to the moment
Happy
Relaxed
Like they want to be friends with the brand
Ready to laugh
Young at heart
Entertainer Vocabulary
Entertainer Strategy
- Associate your brand with happiness and good times.
- Create memorable, fun moments and culture, such that customers want to join the party.
- Highlight the light-hearted and positive side of life with a playful and entertaining spirit.
Brand Experience
- Customers escape the seriousness of their busy schedules and find happiness living in the moment laughing.
- Customers enjoy relaxing and letting go of their worries
- Customers are more playful and youthful and feel more alive.
Brand Culture
Customer Satisfaction
Positive Workplace
Creativity
Entertainer Commercials
Colour Palettes
Typography
Sub-Archetypes
The Performer
Fan Favourite
Quick-witted and highly adaptable, they need constant stimulation and feedback from their audience to fuel their creative tank.
The Clown
Absurd
They like to hide behind a disguise in order to distance themselves from serious or taboo topics so they can explore and poke fun at them.
The Provocateur
Shocking
Being as controversial and polarizing as they're charming and charismatic, they’re great communicators with an in-your-face approach.
The Chameleon
Shapeshifter
Able to navigate any situation and level of consciousness they challenge others to question their assumptions so they can start seeing things in a new light.
Entertainer Industry & Categories
BrandPlan Archetypes
