The Explorer

Meet The Explorer

Freedom is the top desire for the Explorer archetype. They are wanderers and seek independence. They are excited about experiencing new adventures by pushing themselves outside of their comfort zones.

Purpose

The Explorer’s purpose is self discovery, fulfilment and freedom.

Desires

Freedom

Fears

Confinement, Immobility, Entrapment, Incarceration, Cautiousness

Challenges

Alienation, because explorers can’t seem to settle down or fit in the status quo

Motivations

Adventure, Exploration, The unknown, Self Discovery, Liberation, Fulfilment

Goals

to enjoy an exciting and fulfilling life

Promise

Freedom

Explorer Values

Explorer Imagery

Explorer Voice

Fearless

Exciting

Daring

Ambitious

Guided

Encouraging

motivating

People Feel

Adventurous

Motivated

Empowered

Daring

Brave

Ready for the journey

Guided

Explorer Vocabulary

Explorer Strategy

Celebrate the journey
Acknowledge modern confinements and make them the enemy.
Showcase the road less traveled and encourage blazing your trail

Brand Experience

Breaking free from the norm and embarking on a journey of self discovery while overcoming challenges and soar to new heights.

Customers seek adventure, freedom and don’t mind taking risks.

Customers feel like they have discovered a part of themselves they never knew existed that leads to a stronger self-acceptance and ultimately leads to fulfilment.

Brand Culture

Self Discovery

Adventure

Personal Growth

Explorer Examples

Explorer Commercials

Colour Palettes

Typography

Sub-Archetypes

Adventurer

Fearless

They are known for their taste for danger and excitement — adrenaline is their lifeline.

Pioneer

Trailblazer

They are known for being the first to break ground. They’re innovative and driven to blaze new paths.

The Seeker

Learn and Growth

Tireless and ambitious, they are always on the go leaving no stone unturned in their path to find meaning. They find more joy in self-discovery than in relationships.