MEET THE HERO
Achievement is the top desire for the Hero. The hero is motivated by glory and excellence – as well as setting things right in the world. They believe it is their responsibility to save the day.
PURPOSE
The Hero’s purpose is to leave their mark on the world through courage, hard work and determination.
Desires
Achievement and Legacy
Fears
Incompetence, Weakness, Downfall, Evil prevailing, Cowardice
Challenges
Hero's may face burnout, stress or aggressive behaviors
Motivations
Challenge, Success, Taking Down Evil, Overcoming Stacked Odds, Glory
Goals
To be the best and save the day
Promise
Excellence
HERO VALUES
HERO VOICE
Motivated
Challenging
Provocative
Persuasive
Strong
Encouraging
Action Oriented
PEOPLE FEEL
Brave
Strong
Winners
Energized
Invincible
Heroic
Determined
HERO VOCABULARY
HERO STRATEGY
- Inspire and mobilize others to succeed
- Empower others to view themselves as saviours and stand up for what is right
- Empower others to rise to their greatest potential and achieve their goals
BRAND EXPERIENCE
- No excuses; be your best self everyday.
- Play to win.
- Good must prevail; stand up to bully’s and villains.
- Greatness begins where your comfort zone ends.
BRAND CULTURE
Perseverance
Performance
Achievement
HERO COMMERCIALS
COLOUR PALETTES
TYPOGRAPHY
SUB-ARCHETYPES
The Warrior
Fearless
They have a strong sense of duty coupled with a healthy dose of bravery. Add to this a tactical mode of attack and they are famous for being strong on strategy.
The Athlete
Mind & Body Performance
Disciplined and achievement-oriented, they are relentless in their pursuit of a goal. The desire to be bigger, stronger, faster, and better is ingrained in them.
The Rescuer
Helps Those In Need
With intuitive sensibilities and quick reflexes, they often swoop in with a heart full of bravery and become a familiar face in times of dire circumstances.
The Liberator
Empowers the Powerless
They champion for humanitarian rights, justice, and equality. With strong convictions and a resolute hope, they do not accept defeat.
HERO INDUSTRY & CATEGORIES
BRANDPLAN ARCHETYPES
