The Magician

Meet The Magician

Magicians bring our wildest dreams to life. They are interested in new ways, solutions not yet imagined and products not yet built. They are idea-driven, thrive on vision and intuition. They are called magicians because they seem to make innovation look magical.

Purpose

The Magician’s purpose is to uncover solutions to create something from nothing — or turn a mess into a miracle.

Desires

To make the impossible- possible

Fears

Consequences, Stagnation, Ignorance, Doubt, Uncertainty

Challenges

Sometimes magicians expect more than is possible. It’s also hard to stay committed to one vision and be practical when having so many ideas.

Motivations

Transformation, Belief, Discovery, Vision, Challenge, Knowledge

Goals

To make dreams come true and transforming the world

Promise

Wonder

Magician Values

Magician Imagery

Magician Voice

Mystical

Informed

Exciting

Charismatic

Compelling

Eccentric

Awe Inspiring

People Feel

Mesmerized

Awe Inspired

Empowered

Imaginative

Dynamic

Anything is possible

Fascinated

Magician Vocabulary

Magician Strategy

Create a compelling vision which inspires the imagination of your customer. Once that vision is set, ensure all brand communication aids in building that illuminating vision.

Magician brands often use the power of transformation to bring awe to their audience.

“A good magician never reveals his or her tricks.” Make sure that you embrace a level of mystique your audience admires so they are still curious about your brand.

Brand Experience

Create magic from the mundane, transform everyday life into an irresistible mystery.

Special rituals and eccentric living are the hallmarks of a magician.

The customers of the Magician brand are in awe, mesmerized by the possibilities and promises. They are fascinated by the story, and love seeing the magic happen.