Meet The Sage
The Sage is excited to use their intelligence to guide others and solve complex problems. Truth is the top desire for the Sage archetype. They are knowledge seekers and value education.
Purpose
The Sage’s purpose in life is to find the answers to their questions
Desires
To find the truth and solve problems
Fears
Ignorance, Misinformation, Lies
Challenges
Can be overly philosophical,
too opinionated,
overthinking everything and getting caught in details.
Motivations
Self Actualization, Independence, Fulfilment, Wisdom, Knowledge, Expertise, Influence, Understanding
Goals
to use intelligence and analysis to understand the world
Promise
Wisdom
Sage Values
Sage Voice
Knowledgeable
Confident
Assured
Guiding
Helpful
Sophisticated
Resourceful
People Feel
Understood
Motivated
Inspired
Guided
Help
Wisdom
Evolved
Sage Vocabulary
Sage Strategy
- Seek out information and knowledge and share it with others.
- Provide practical information, analysis, and strategies
- Show the path to wisdom
- Teach and mentor others in their quest to mastery
- Celebrate life long learning
Brand Experience
Philosophical conversations solving problems and providing actionable solutions.
Brand Culture
Mastery
Analytical Thinking
Personal Growth
Sage Commercials
Sage Colour Palettes
Typography
Sub-Archetypes
The Mentor
Devoted to Sharing Knowledge
Their ability to remain objective and be a good judge of character serves them well and speaks to their high level of trustworthiness.
The Detective
Searches to Uncover What is Hidden
They possess a fondness for puzzles and have a keen eye for empirical evidence but they are also deeply intuitive and rely heavily on instinct.
The Shaman
Spiritual Guide
They possess a mystical power to see and tell the truth, particularly from a “higher consciousness” or alternative perspective.
The Translator
Excellent Communicator
They tap into universal truths by interpreting meaning and connecting patterns. They are an intelligent messenger who is drawn to language.
Sage Industry & Categories
BrandPlan Archetypes
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