Brand Tone of Voice Examples
Empowering
Motivational
Rebellious
Adventurous
Magical
Maternal
Example: Dove
Notice how Dove’s empowering tone of voice is expressed throughout the brand. A consistent tone of voice is helps bring your brand to life. It adds another dimension to your brand and style of communication. Your brands tone of voice enhances your message and meaning and thus deepening the emotional connection with your dream employees and customers.
Dove - Empowering Tone of Voice
Harley Davidson - Rebellious Tone of Voice
Consistency Across All Communication
Express Your Brand's Personality
Tone of voice is the expression and embodiment of your brand’s personality, beliefs, and values.
I made it easy for you to find your voice by including it in your brand archetypes.
Create an Consistent Tone of Voice
Refer back to your BrandPlan archetype’s. Ensure your dominant archetype brand’s tone of voice is consistently expressed through your brand through out all touch points. You can further differentiate your brand by expressing your secondary archetype tone of voice to create a more dynamic energy that will influence your audience and attract your dream clients.
