Transformational Story
In essence, Stories are change. Stories describe a transformation.
Your brand story is a story about the change you are creating for your customers. The main character in stories experiences an inner change and outer change. Remember, your customer is the hero; the main character who your brand creates change for. Change can be small or short term where as transformation is completely new and permanent. We love transformational stories. Think of your favourite movie or book and you will be more aware of the transformation the main character undergoes. The more aware of the transformation process you are, you will become aware of the inner transformation and outer transformation that happens in the story. The hero undergoes an inner transformation and their world is also transformed. The truth is, all outer transformations are a result of inner transformations.
Let’s recall the heart of your brand and purify the 3 elements purpose, vision, mission through the filter of change.
In essence, entrepreneurship is change.
Your purpose: Why are you creating change.
Your vision: What change are you creating.
Your mission: How are you creating change.
Serve A Purpose
BrandPlan serves a purpose. That purpose is to serve entrepreneurs like you and a higher purpose; to change the world.
Purpose
Empower entrepreneurs to change the world.
Alchemy
The essence of BrandPlan is Wisdom & Magic.
Alchemy is where science meets magic to transform lead into gold.
This transformation is not understood by most people. Anything beyond science is said to be magical. Just as your brand is symbolic, so is turning lead into gold. All symbols have meaning. Transforming lead into gold is symbolic for an inner transformation entrepreneurs can undergo on their journey if they are humble, courageous and willing. This inner transformation creates an outer transformation of your world.
I am your guide on your journey and your catalyst to your transformation.
Alchemy requires specific elements, formulas, a process and a catalyst that transforms lead into gold.
I share wisdom to help you build a meaningful brand, step-by-step.
I empower you to change the world.
If you want to transform your business you must transform yourself.
If you want to change the world, you must change.
This is the true entrepreneur’s journey. A transformational journey. The journey within.
Alchemy is an inner transformation that creates an outer transformation of the world.
Your purpose is the reason you are on the entrepreneurs journey. Your purpose is your journey.
Sharing your purpose is the invitation for your dream customers and employees to join you on your journey.
Entrepreneurs create change and stories describe change. This is the perfect match.
Tell a story that describes the change your brand creates for your dream customers and a higher purpose.
Create a story about how your dream clients change/transform through your brand.
