Most entrepreneur’s are competing on price because they have not clearly communicated their unique value. The unique value proposition is an element that clearly communicates the unique value your brand/products/services offer.
Create Your Unique Value Proposition
Unique Value Proposition (UVP)
Formula
[your brand] helps [your target audience]to[unique desired outcome]through/by/with/using [unique way to achieve unique desire outcome]
Example:
BrandPlan helps entrepreneurs build successful brands, step-by-step, using the #1 brand strategy from the most successful brands.
Unique Value Proposition (UVP) Formula #2
[your brand] gives/offers/provides [your target audience] [positioning statement] so you/they can/to [unique desired outcome].
Example:
BrandPlan gives entrepreneurs the #1 brand strategy from the most successful brands so you can build a successful brand step-by-step.
Unique Value Everywhere
Use the same formula in your products/services/ and content to create unique value
Your UVP helps you increase the perceived value of your brand by applying it throughout your brand’s products/services/content. (You may opt to leave out your brand name & target audience because they may already be part of your brand at the time of reading this.)
Coaching Example:
Create success from the inside out with the most transformational life & business coaching
Community Example:
Reach your full potential with the most empowered community of entrepreneurs
Content Example:
Magnetic messaging attracts more of the customers you love through a deep emotional connection.
