BrandPlan Analysis
Name:
Virgin
Category:
Media & entertainment – TV & Internet providers, streaming services, radio stations, publishers, events; Telecommunications; Travel & transportation – airlines, ground transportation, hotels, tour operators;Financial services – banks; Gyms & fitness centres; Retail – electronics & technology stores
Owner of the brand: Virgin Group Ltd.
Key Competitors:
Sky, BT, Netflix, British Airways, American Airlines, T-Mobile, Vodafone, Verizon, AT&T, HSBC, Barclays, Santander, Lloyds, Royal Bank of Scotland
Revolution
Disruption, curiosity, employee focus.
Pioneering, bold, fun, surprising, straight-talking, entrepreneurial.
Outlaw
“Disruption is in our DNA and we’ve made sure this is captured in our purpose, the reason Virgin exists. Virgin Group’s Purpose is ‘changing business for good’.”
Significant Campaigns
The Only Brand Strategy For Entrepreneurs To Build a Meaningful Brand, Step-By-Step.
